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Brand guidelines 2023

⏬ Download the new brand items!

🔶 Logo package

🖥️ Powerpoint template

🆗 Fonts

i3-LOGO-package-2021.zip

i3Powerpoint - 2023.pptx

Fonts.rar

🎨 Design Principles

Principles

Focus on people

Form follows function

Good design is honest

Make things from a user centered approach with personas in mind for the specific project

Don’t overdo a layout, stick to the core functionality of the design and implement aligned visuals in an aesthetically pleasing way.

Stay true to the honest spirit of the product and don’t push the truth to sell more.

Visual language

Brand identity

Brand primary- Vertical
Brand primary - Horizontal
Brand primary - symbol


Brand inverted- Vertical
Brand inverted- Horizontal
Brand inverted - symbol

Brand colors

Brand primary
Brand secondary
Brand tertiary
Brand Accent 1
Brand Accent 2

#F24103

#FC9B00

#FFDE14

#E71984

#FB00E0

The gray spectrum

We allow #F9F9F9 for slight contrast on white backgrounds as well

Gray-white
Gray-lightest
Gray-lighter
Gray-light
Gray
Gray-dark
Gray-darker
Gray-darkest
Gray-black

#F9F9FB

#F1F5F9

#C7D0D9

#A4B2BF

#848E99

#606870

#3B4A59

#272F37

#161E27

Typography

For product names (i3TOUCH, i3CAIR, i3COMPUTER,…): always use SANSA BOLD

For titles, use an orange dot after the sentence (#F24103)

Josefin Sans

Sansa Bold

Roboto

Headers

  • Used dominantly in bold

  • For titles, use orange dot behind at the end of the sentence (#F24103)

Wordmarks

  • For wordmarks, only use Sansa Bold with a small “i” at the beginning

Paragraphs & body text

  • For all normal text paragraphs, use Roboto.

Sizing & spacing

We adhere to a spacing system with following increments:

6px

12px

24px

36px

48px

56px

68px

96px

116px

164px

Responsive requirements

Design compatible with these 2020 resolution statistics ordered by device and importance

Desktop

Tablet

Mobile

1366x768

1024x768

360x640

1920x1080

1280x800

375x667

1440x900

1366x1024

360x720

1536x864

414x736

1600x900

3840x2160

Browser requirements

Develop compatible with these 2019 browser usage statistics ordered by qualification and importance

Must have

Nice to have

Chrome

Samsung Internet

Safari

Edge

Firefox

Internet explorer 11

Icons & illustrations

✏ Writing

Cheat sheet

Word

Rule

i3-Technologies

The “i” is always lowercase. There are no spaces between the “-” and i3 or Technologies.

All Product/Software Names

The “i” is always lowercase. Every word/name following i3 is always in ALL CAPS. (ex. i3SIXTY, i3TOUCH, i3DOCS, etc.)

==> Always in the font: SANSA BOLD

Style, spelling, grammar

House rules

Capitalization

The “i” in the name of the company, products, software, etc., will always be lowercase. Names of products/software which follow “i3” will always be in all capital letters.

(tick) DO: i3TOUCH, i3CAMERA, i3DOCS

(error) DON'T: I3TOUCH, i3Touch, I3Docs

Punctuation

There is a “-” in the company name, with no spaces on either side. We use “!” sparingly, but they are appropriate when making an announcement, a congratulations, or to emphasize a point.

(tick) DO: i3-Technologies

(error) DON'T: i3 - Technologies

Formatting

Headers/Titles always start with a capital letter

(tick) DO: Easy installation

(error) DON'T:

Abbreviation & acronyms

If using an abbreviation for the first time, first spell it out completely and put the abbreviation in (). Try to only use abbreviations that are commonly known/understood.

(tick) DO: Full HD (FHD)….,

(error) DON'T:

Numbers & percentages

(tick) DO:

(error) DON'T:

Dates and times

(tick) DO:

(error) DON'T:

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